Know how many,
and exactly where.
In real time.

For hospitals, airports, venues and workplaces - live headcount per zone, capacity limits and threshold alerts, powered by geofencing on your existing BLE and Wi-Fi. Aggregated, privacy-first, no cameras.

Built on ISO 27001 Cisco HPE Aruba
Definition

What is people counting & occupancy?

Canonical definition

People counting and occupancy is the real-time measurement of how many people are inside a building or a defined zone at any moment. It compares live headcount against capacity and triggers alerts when thresholds are crossed. Pole Star delivers it through geofencing on your existing BLE and Wi-Fi, using aggregated, anonymized data - no cameras.

What

It gives a live headcount per zone against capacity, with threshold alerts.

Who

It serves facilities, safety and operations teams in hospitals, transport, venues and workplaces.

Why now

Capacity compliance, safety and energy all depend on knowing occupancy in real time.

How

Pole Star geofences zones, counts presence inside each, and alerts the moment a limit is crossed.

What Pole Star delivers

Real-time headcount

Live counts of how many people are in the building and in each zone, updated continuously.

Capacity & thresholds

Set limits per zone and see occupancy against capacity at a glance, live and historical.

Geofenced alerts

Zones are geofences - when a threshold is crossed, the right team is alerted instantly.


The business challenge: you can't manage what you can't count

Most buildings run without knowing how many people are inside at any moment. Capacity is a guess, safety limits are enforced by eye, and space is sized for a peak nobody has measured. When occupancy is invisible, every decision about it is a gamble.

The costs stack up on three fronts: safety and compliance, where overcrowding and evacuation headcount are hard to prove; cost, where heating, cooling and staffing run for space that sits half empty; and experience, where crowding goes unmanaged. Real-time occupancy is the missing input.

The answer isn't more cameras. It's a live, aggregated count per zone - so you can enforce limits, right-size space and drive systems on what's actually happening, right now.

A busy building entrance

The cost of not measuring - workplace, the most-documented case

42%
Of commercial office space is underused, according to global real-estate data.
Source: JLL
35-50%
Typical office utilization - most organizations are significantly over-spaced.
Source: Upflex / CBRE
~30%
Global average meeting-room utilization; private offices sit empty 77% of the day.
Source: Density
30-50%
Reduction in workplace costs when space is right-sized on real occupancy data.
Source: Gable
Questions buyers ask
How do we count how many people are in a building in real time?
How do we enforce capacity limits automatically?
Can we count occupancy without cameras or privacy risk?
How do we get an accurate evacuation headcount?
Business outcomes

What changes when occupancy is a live number

Concrete outcomes facilities, safety and operations teams see with real-time occupancy.

01

Capacity compliance

Keep every zone within its limit and prove it, automatically.

02

Safer evacuations

An accurate headcount per zone helps confirm a building is clear.

03

Right-sized space

See real occupancy and cut space and cost without hurting experience.

04

Lower energy use

Drive HVAC and lighting from real occupancy instead of fixed schedules.

05

Instant threshold alerts

Know the moment a zone crosses its limit, not after the fact.

06

Privacy-safe insight

Aggregated, anonymized counts - no cameras and no individual tracking.

Common pain points

Sound familiar?

What teams say before they can see occupancy in real time.

We honestly don't know how many people are in the building right now.

Without a live number, capacity and safety are guesswork.

We only find out a zone was overcrowded after someone complains.

By the time you hear about it, the risk has already passed.

In an evacuation, we can't confirm everyone is out.

No headcount means no way to prove a zone is clear.

We heat and light whole floors that are barely used.

Fixed schedules waste energy on empty space.

We can't put cameras on people just to count them.

Privacy rules rule out camera-based counting.

Door counters drift and never match reality by end of day.

Simple counters lose accuracy and trust over time.

How it works

From presence to a live, actionable count

1

Wireless infrastructure

BLE / Wi-Fi

Your existing network senses presence across the building - no cameras, no parallel system.

2

Positioning engine

Real-time

Pole Star determines presence in each part of the site, continuously.

3

Geofenced zones

Define

You draw zones as geofences - a room, a floor, an area - each with its own capacity.

4

Live count per zone

Aggregated

Presence becomes an anonymized headcount for each zone, against its limit.

5

Thresholds & alerts

Automatic

When a count crosses a threshold, the right team is alerted instantly.

6

Dashboards & action

Outcome

Live and historical occupancy drives compliance, energy, staffing and space decisions.

In practice

A conference room is geofenced with a limit of 12. As people gather, the live count climbs - and the moment it hits 13, facilities get an alert and the room display turns red. No one had to be watching; the zone watched itself.

How geofencing works

Draw a zone, set a limit, let it watch itself

Occupancy is built on geofencing: you define zones on your floor plan, Pole Star counts who is inside each one, and the moment a threshold is crossed it fires an alert - all aggregated and anonymized.

GEOFENCE · CONF 3 · LIMIT 12
zone · conf 3
13 / 12
Over capacity - alert sent
1

Define the zone

Draw a geofence on the floor plan and set its capacity.

2

Count inside

Pole Star counts presence within the zone, anonymized.

3

Check the threshold

Live count is compared to the zone's limit continuously.

4

Alert & act

Cross the limit and the right team is notified instantly.

Key features

Everything you need to run occupancy

Built around what facilities and safety teams actually ask for.

Real-time headcount

Live counts for the whole building and each zone, updated continuously.

Always know how many, and where.

Geofenced zones

Draw any zone on your floor plan and set its own capacity limit.

Count exactly what matters.

Threshold alerts

Automatic notifications when a zone reaches or exceeds its limit.

Act before it becomes a problem.

Live occupancy displays

Show a clear at-a-glance status on screens or in your own apps.

Everyone sees capacity instantly.

Historical trends

See how occupancy varies by hour, day and season to plan ahead.

Right-size on real patterns.

Privacy by design

Counts are aggregated and anonymized - no cameras, no individual tracking.

Compliant and trusted.

Typical use cases

What teams solve with real-time occupancy

Enforce room & zone capacity

Trigger

A zone must stay within a set capacity.

Action

Live count is checked against the limit.

Result

An alert fires the moment it's exceeded.

Geofencing

Confirm evacuation headcount

Trigger

An evacuation is called.

Action

Occupancy per zone is read in real time.

Result

Teams see which zones are clear.

Worker safety

Drive HVAC & lighting

Trigger

Energy is wasted on empty space.

Action

Occupancy feeds the building systems.

Result

Heating and lighting follow real use.

Platform & API

Manage event crowds

Trigger

A busy area risks overcrowding.

Action

Live counts flag pressure early.

Result

Staff redirect flow before it builds.

Venues

Right-size the workplace

Trigger

Floors feel under-occupied.

Action

Occupancy trends reveal true usage.

Result

Space is consolidated, cost falls.

Flow analytics

Show capacity at the door

Trigger

Visitors need to know if it's full.

Action

Live occupancy shows on entrance displays.

Result

People self-manage, queues ease.

Retail & public
Industry applications

Where real-time occupancy matters most

The environments where knowing headcount changes safety, cost and experience.

Healthcare occupancy

Healthcare

Manage waiting-area capacity, confirm zone headcount and right-size clinical space.

Capacity · safety
Healthcare
Transport occupancy

Airports & transport

Track hall and lounge occupancy to manage crowds, staffing and passenger comfort.

Crowd · comfort
Airports
Venues occupancy

Venues & retail

Enforce capacity limits, show live status at the door and manage event crowds.

Compliance · experience
Venues
Also applied in
Customer stories

Occupancy in large, high-traffic sites

AP-HP Healthcare
Hôpital Saint-Antoine ER3,000 m²Geofenced zones
Challenge

Understand presence and headcount across zones of a busy emergency department.

Solution

Zone-based occupancy on existing infrastructure, with NAO Track, NAO Viewer and NAO Flow.

Results
  • Presence across the department visible on one live map
  • Geofenced zones with aggregated, anonymized counts
  • A foundation for capacity and flow decisions
Read full case study
Paris-CDG Airports
Paris-CDGMulti-terminal2,000+ BLE APs
Challenge

Gain zone-level visibility across vast, multi-terminal airport spaces.

Solution

Zone counting on existing Cisco access points, with NAO Track, NAO Viewer and Cisco Spaces.

Results
  • Zone-level presence on 2,000+ BLE-enabled access points
  • Coverage across a vast, multi-terminal footprint
  • Aggregated data feeding operational decisions
Read full case study
Why Pole Star

Pole Star vs door counters vs camera analytics

Criterion
Pole Star
Door counters
Camera analytics
Coverage
Any zone, whole site
Entrances only
Camera line of sight
Per-zone counts
Yes, geofenced
Building total only
Where cameras reach
Accuracy over a day
No cumulative drift
Drifts over time
Good, processing-heavy
Privacy
Aggregated, no images
Anonymous
Captures images
Infrastructure
Existing Cisco / Aruba
Sensors per door
Camera hardware
01

Whole-site, per-zone counts

Count any geofenced zone, not just the front door - the whole building, continuously.

02

Privacy-first, no cameras

Occupancy from aggregated, anonymized location - no images and no individual tracking.

03

On the network you own

Runs on existing Cisco and HPE Aruba - no sensors on every door, lower total cost.

FAQ

People counting & occupancy, answered

How it works · technical
What is people counting and occupancy?

It is the real-time measurement of how many people are inside a building or a defined zone at any moment, compared against capacity. Pole Star delivers it through geofencing on existing BLE and Wi-Fi, using aggregated, anonymized data.

How does it count without cameras?

It senses presence through BLE and Wi-Fi and aggregates it into anonymized counts per zone. There are no cameras and no images involved.

How does geofencing fit in?

Each zone is defined as a geofence with its own capacity. Pole Star counts presence inside it and triggers an alert when the threshold is crossed.

How accurate is the count?

Positioning is computed to zone and room level, on the order of 1-5 meters with BLE. Because counts are computed continuously, they don't accumulate the drift that simple door counters do.

Does it work in real time and historically?

Yes. You get a live headcount now, plus historical occupancy to see how it varies by hour, day and season.

Can it count both people and assets?

Yes. The same platform can count tagged assets alongside people, so occupancy and asset presence share one deployment.

Deployment & infrastructure
Does it run on our existing network?

Yes. It runs on existing BLE-enabled Wi-Fi and Cisco Spaces, as well as HPE Aruba - no cameras and no sensor on every door.

Do we need hardware on each door?

No. Unlike door counters, Pole Star uses your wireless infrastructure to count across whole zones, not just thresholds.

Can we define our own zones and limits?

Yes. You draw zones on your floor plan and set a capacity for each, and can adjust them at any time.

How are alerts delivered?

Threshold alerts can be sent to dashboards, screens and your own systems, so the right team is notified instantly.

Does it scale across sites?

Yes. Occupancy scales from one building to an estate, consolidating counts across locations in one view.

ROI & business case
What is the ROI of occupancy monitoring?

Returns come from capacity compliance, energy savings on HVAC and lighting, right-sized space and better staffing. Since space and energy are major costs, the payback is typically quick.

Can it reduce energy costs?

Yes. Driving HVAC and lighting from real occupancy instead of fixed schedules avoids conditioning space that is empty.

Can it help with safety compliance?

Yes. Real-time capacity monitoring and per-zone headcount support capacity limits, crowd management and evacuation.

Can we reuse the system for other use cases?

Yes. The same platform powers flow analytics, asset tracking and safety, so occupancy shares one deployment.

Who benefits most?

Hospitals, airports, stations, venues, retail and workplaces - anywhere capacity, safety and energy depend on knowing occupancy.

Privacy & data
Does it identify individuals?

No. Occupancy is computed from aggregated, anonymized data. The goal is a count, not identifying or following anyone.

Are images or video captured?

No. Unlike camera-based counting, Pole Star uses BLE and Wi-Fi signals only, with no images or video.

Is it privacy compliant?

It is designed with privacy in mind, using aggregation and anonymization, and is configured to each organization's data-protection policy.

Can data stay on-premise?

Yes. On-premise deployment keeps the engine and data inside your own infrastructure, which suits sites with strict requirements.

Who can access the occupancy data?

Access is role-based, so administrators control which teams can view dashboards and counts, matching each role's responsibilities.

Get started

Know your occupancy in real time

Book a demo and we'll show live headcount, geofenced zones and threshold alerts on your own floor plans.

  • Runs on your existing Cisco / Aruba infrastructure
  • Per-zone counts and capacity alerts, geofenced
  • Aggregated and privacy-first, no cameras
Talk to our team

Ready to see occupancy live on your own site? Get in touch and we'll set up a demo.

Book a demo
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