Create exceptional visitor experiences with indoor location
Designed for shopping malls, museums, exhibitions and large public venues, Pole Star helps visitors navigate complex indoor environments while enabling personalized experiences, contextual content and location analytics through NAO® Mobile and existing BLE infrastructure.
Trusted by leading retail and cultural venues
What is indoor location for retail, museums and exhibitions?
Indoor location for retail, museums and exhibitions combines BLE positioning, digital maps and NAO® Mobile to help visitors navigate complex venues, receive contextual information and enable venue operators to analyze visitor flows. Running on existing infrastructure, it improves visitor experiences while providing valuable operational insights.
Indoor visitor experiences
Pole Star delivers indoor navigation, contextual mobile experiences, visitor analytics and location-based services for shopping malls, museums and exhibition venues.
Retailers and public venues
Shopping malls, department stores, museums, cultural institutions, exhibition centers and event organizers looking to enhance visitor journeys.
Visitors expect digital experiences
Large venues are becoming increasingly connected, with visitors expecting seamless navigation, personalized information and engaging mobile experiences throughout their visit.
BLE and NAO® Mobile
Existing BLE infrastructure combined with NAO® Mobile enables indoor positioning, wayfinding, contextual notifications and visitor analytics without requiring major infrastructure changes.
Why indoor location matters in large public venues
Shopping malls, museums and exhibition venues welcome thousands of visitors every day across large, complex indoor environments - where easy navigation and engaging digital experiences drive both visitor satisfaction and venue performance.
Indoor positioning turns existing BLE infrastructure into a real-time location platform, enabling seamless navigation, visitor analytics and location-based services - without major changes to the network already in place, and delivered on visitors' own smartphones through NAO® Mobile.
- Turn-by-turn indoor navigation to stores, exhibitions and points of interest
- Contextual information and personalized content along the way
- Location-based promotions and timely offers
- A guided experience on their own smartphone - nothing to install on-site
- Real-time insight into visitor movement and traffic patterns
- Space utilization analytics across the whole venue
- Data to optimize layout, staffing and dwell time
- All on existing BLE infrastructure - no major network changes
The challenges of delivering seamless visitor experiences indoors
Shopping malls, museums and exhibition venues must guide visitors, deliver engaging experiences and understand movement patterns across large, complex indoor environments.
Visitors struggle to find their destination
Visitors often spend time searching for stores, exhibitions, restaurants or services inside large indoor venues.
Multi-floor layouts, numerous entrances and complex floor plans make orientation difficult without digital guidance.
Poor visitor satisfaction and missed opportunities to discover nearby points of interest.
Mobile experiences lack indoor context
Apps cannot adapt their content to where visitors actually are inside the venue.
GPS is unreliable indoors, making it impossible to trigger relevant content based on precise location.
Visitors miss contextual information, promotions and interactive experiences.
Limited visibility into visitor behavior
Venue managers have little insight into how visitors move through indoor spaces.
Traditional analytics cannot accurately measure indoor journeys, dwell time or popular routes.
Decisions rely on assumptions rather than real visitor behavior.
Engaging visitors throughout their journey
Keeping visitors engaged before, during and after their visit is increasingly challenging.
Generic mobile applications cannot personalize experiences based on visitor location.
Lower engagement and fewer interactions with digital services.
Making better use of existing infrastructure
Operators want to deploy indoor services without replacing their existing network.
Large infrastructure projects are expensive and disruptive for operational venues.
Indoor positioning initiatives are delayed or abandoned.
Managing high visitor volumes efficiently
Peak periods create congestion around entrances, exhibitions, food courts and popular stores.
Without accurate indoor analytics, operators cannot anticipate or optimize visitor flows.
Reduced visitor comfort and lower operational efficiency across the venue.
What Pole Star locates across the venue
Positioning, wayfinding & flow
Locate visitors, guide them, understand their flows
BLE turns the venue's existing network into a real-time location layer. NAO Mobile® gives visitors turn-by-turn indoor navigation where GPS cannot reach, while analytics reveal popular areas and dwell time.
Who and what Pole Star locates
On existing BLE and Wi-Fi infrastructureVisitors
NAO® MobileLocated through their own smartphone for wayfinding and contextual, location-aware content.
Staff & operations
BLESecurity and maintenance teams are located to respond faster across the venue.
Assets & equipment
BLEMobile equipment is tracked in real time to cut search time and losses.
Environments covered
Large, multi-floor public venuesShopping malls & stores
Multi-level retail environments with numerous entrances and high footfall.
Museums & cultural venues
Complex galleries where visitors need clear, accessible indoor guidance.
Exhibition centers & events
Large halls where orientation and live visitor insight both matter.
Multi-floor, high-traffic spaces
Busy public buildings requiring consistent positioning throughout.
Visitor experiences before and after indoor positioning
Tap a scenario to see how the visitor experience changes once indoor positioning is in place - from static signage to a guided, contextual journey.
The visitor relies on static maps or signage, often taking longer routes or asking staff for directions.
NAO® Mobile provides turn-by-turn indoor navigation directly inside the venue's mobile application.
Faster journeys and a smoother visitor experience.
Digital content remains generic and visitors must manually search for additional information.
NAO® Mobile automatically delivers location-aware content, multimedia experiences or promotional information based on the visitor's position.
More engaging and personalized visitor experiences.
Decisions are based on assumptions, manual observations or incomplete analytics.
Indoor analytics reveal visitor flows, popular areas and dwell times to support operational and commercial decisions.
Better layouts, improved visitor flows and data-driven optimization.
Notifications and promotions are sent without considering where visitors actually are.
NAO® Mobile enables contextual notifications, proximity services and location-based experiences throughout the venue.
Higher visitor engagement and more relevant digital interactions.
From visitor challenge to Pole Star solution
Every visitor journey can be enhanced with a dedicated Pole Star capability, from indoor navigation and contextual experiences to visitor analytics.
How venues use indoor positioning every day
From museums and exhibitions to shopping centers, indoor positioning improves visitor guidance, engagement and operational efficiency.
Helping visitors find exhibitions and stores
A visitor searches for a gallery, exhibition or shop.
NAO® Mobile provides turn-by-turn indoor navigation.
Less time searching and a smoother visitor journey.
Delivering location-based content
A visitor approaches an artwork, stand or store.
NAO® Mobile displays contextual information automatically.
A richer and more engaging visitor experience.
Understanding visitor flows
Venue managers want to analyze visitor movements.
Indoor analytics measure flows, dwell time and popular areas.
Better layouts and operational decisions.
Sending contextual notifications
A visitor enters a specific area of the venue.
NAO® Mobile triggers relevant notifications or promotions.
More personalized interactions and higher engagement.
Managing venue assets
Staff need to locate mobile equipment.
BLE tags continuously report asset locations.
Reduced search time and improved efficiency.
Improving accessibility
A visitor requires accessible guidance inside the venue.
NAO® Mobile guides visitors along suitable indoor routes.
A more inclusive visitor experience.
Supporting event operations
Organizers need real-time visibility during an exhibition.
Dashboards provide live insights into visitor activity.
Better operational awareness throughout the event.
Connecting the physical and digital experience
Visitors use the venue's mobile application.
NAO® Mobile enhances the app with indoor positioning services.
A seamless digital companion throughout the visit.
The challenges of delivering seamless visitor experiences indoors
Shopping malls, museums and exhibition venues must guide visitors, deliver engaging experiences and understand movement patterns across large, complex indoor environments.
Visitors struggle to find their destination
Visitors often spend time searching for stores, exhibitions, restaurants or services inside large indoor venues.
Multi-floor layouts, numerous entrances and complex floor plans make orientation difficult without digital guidance.
Poor visitor satisfaction and missed opportunities to discover nearby points of interest.
Mobile experiences lack indoor context
Apps cannot adapt their content to where visitors actually are inside the venue.
GPS is unreliable indoors, making it impossible to trigger relevant content based on precise location.
Visitors miss contextual information, promotions and interactive experiences.
Limited visibility into visitor behavior
Venue managers have little insight into how visitors move through indoor spaces.
Traditional analytics cannot accurately measure indoor journeys, dwell time or popular routes.
Decisions rely on assumptions rather than real visitor behavior.
Engaging visitors throughout their journey
Keeping visitors engaged before, during and after their visit is increasingly challenging.
Generic mobile applications cannot personalize experiences based on visitor location.
Lower engagement and fewer interactions with digital services.
Making better use of existing infrastructure
Operators want to deploy indoor services without replacing their existing network.
Large infrastructure projects are expensive and disruptive for operational venues.
Indoor positioning initiatives are delayed or abandoned.
Managing high visitor volumes efficiently
Peak periods create congestion around entrances, exhibitions, food courts and popular stores.
Without accurate indoor analytics, operators cannot anticipate or optimize visitor flows.
Reduced visitor comfort and lower operational efficiency across the venue.
What indoor positioning brings to public venues
Deliver seamless navigation, improve visitor experiences and gain valuable insights into how people move through museums, shopping centers and exhibition venues using a single indoor positioning platform.
Accurate indoor navigation
Guide visitors through museums, shopping centers and exhibition venues with precise indoor positioning where GPS cannot operate.
Improve visitor experience
Help visitors quickly find stores, galleries, exhibitions, amenities and points of interest throughout large indoor venues.
Increase visitor engagement
Deliver location-based content, promotions and contextual information through NAO® Mobile.
Optimize visitor flows
Understand how visitors move through the venue to improve layouts, reduce congestion and optimize operations.
Leverage existing infrastructure
Deploy indoor positioning using existing BLE and Wi-Fi infrastructure without major modifications to the building.
Actionable location analytics
Measure footfall, dwell time and visitor journeys to support operational and commercial decision-making.
Support staff operations
Help security, maintenance and operational teams locate equipment and respond more efficiently throughout the venue.
Privacy-first location services
Deliver indoor positioning while respecting visitor privacy and supporting modern data protection requirements.
Trusted by museums and retail leaders
Pole Star delivers indoor positioning solutions for cultural institutions and major retail destinations, helping visitors navigate large indoor environments while improving the overall experience.
Indoor navigation for world-class museums
Pole Star supports large cultural venues by providing accurate indoor positioning and wayfinding, helping visitors easily explore complex museums while enhancing their overall experience.
Chosen by leading retail brands
Pole Star has worked with major retail organizations to deliver indoor navigation, visitor engagement and location-based services across shopping malls and large retail environments.
Why leading museums and retailers choose Pole Star
Pole Star helps museums, shopping centers and exhibition venues deliver intuitive indoor navigation, engaging visitor experiences and valuable location insights using proven indoor positioning technology.
Trusted by iconic public venues
Pole Star has been deployed by renowned museums and major retail organizations, supporting visitor navigation and digital experiences across large and complex indoor environments.
Trusted by the Louvre and leading retail brandsLeverages existing BLE and Wi-Fi infrastructure
Pole Star uses existing BLE beacons and Wi-Fi infrastructure to deliver accurate indoor positioning without requiring major changes to the venue.
BLE · Wi-Fi · Mobile compatibleDesigned for large indoor public spaces
From museums and department stores to shopping malls and exhibition centers, Pole Star provides seamless indoor positioning across multi-floor venues with high visitor traffic.
Museums · Retail · Exhibition venuesOne platform for navigation, engagement and analytics
A single indoor location platform enables indoor navigation, visitor engagement, location-based services and footfall analytics, helping operators improve both the visitor experience and venue performance.
Navigation · Engagement · AnalyticsPole Star solutions for museums, retail and exhibitions
From visitor wayfinding to location analytics, Pole Star provides a complete indoor positioning platform for museums, shopping centers and exhibition venues, enhancing both the visitor experience and daily operations.
Indoor navigation
Help visitors easily find galleries, stores, exhibitions, restaurants and services with accurate turn-by-turn indoor guidance.
Explore indoor navigationVisitor engagement
Deliver contextual content, promotions and interactive experiences based on each visitor's location inside the venue.
Explore NAO® MobileLocation analytics
Measure visitor flows, dwell time and popular areas to improve layouts, exhibitions and commercial performance.
Explore analyticsAsset tracking
Locate valuable equipment, mobile assets and operational resources in real time across large indoor facilities.
Explore asset trackingStaff coordination
Help security, maintenance and operational teams respond faster by providing real-time indoor location visibility.
Explore workforce trackingGeofencing
Trigger location-based notifications and automate actions when visitors enter or leave predefined indoor areas.
Explore geofencingIndoor positioning for museums, shopping centers and exhibition venues
How does indoor positioning improve the visitor experience?
Indoor positioning helps visitors navigate large venues, quickly find exhibitions, stores, amenities and points of interest, reducing frustration and improving the overall experience.
Can visitors receive location-based information?
Yes. Through the NAONAO Mobile® Mobile application, venues can deliver contextual information, promotional content or exhibition details based on a visitor's indoor location.
Does indoor navigation work without GPS?
Yes. Pole Star uses Bluetooth Low Energy (BLE) and existing indoor infrastructure to provide accurate positioning where GPS signals are unavailable.
Can Pole Star analyze visitor flows?
Yes. Location analytics provide insights into visitor journeys, dwell times, popular areas and traffic patterns to support operational and commercial decisions.
Can staff locate assets indoors?
Yes. BLE tags allow staff to locate equipment, mobile assets and operational resources in real time throughout the venue.
Can Pole Star support security and maintenance teams?
Yes. Real-time location information helps operational teams respond faster, coordinate interventions and improve daily venue management.
Does Pole Star require new infrastructure?
No. Pole Star leverages existing BLE-enabled Wi-Fi infrastructure, reducing deployment costs and minimizing installation work.
Can Pole Star integrate with existing mobile applications?
Yes. Pole Star provides SDKs and APIs that integrate indoor positioning into existing mobile applications and digital platforms.
Which venues use Pole Star?
Pole Star solutions are deployed across shopping centers, department stores, museums, exhibition venues and other large public indoor spaces.
Transform your visitor experience with indoor positioning
Help visitors navigate complex indoor venues, deliver personalized experiences, optimize visitor flows and gain actionable location insights with a proven indoor positioning platform.
Trusted by Le Louvre, Galeries Lafayette, Leroy Merlin, Unibail-Rodamco-Westfield and E.Leclerc