GEOFENCING : THE NEW PROXIMITY MARKETING TOOL TO POWER MOBILE ENGAGEMENT CAMPAIGNS

Geofencing sends an alert to a mobile application based on the user’s location. Geofencing alerts can be triggered by different events such as when the user enters, exits or remains in a defined zone. With NAO suite, geofencing areas are simply drawn on the map from the NAO Cloud platform then synchronized and executed by the NAO SDK inside the mobile application.

PROXIMITY MARKETING

Thanks to push notifications on a mobile terminal (ie. Smartphone, tablet) you engage with visitors easily, without the visitor having to make any special effort. The visitor simply chooses opts in to benefit from associated services and downloads the application offered.

DELIVERING CONTENT OR INFORMATION

When the user is near a point of interest, the geofencing service makes it possible to engage with the user (share content associated with a product, a site, a work of art) using contextualized, targeted, ultra-relevant messages (i.e. a description of a product or site,a geolocated moment marketing campaign, the presence of equipment that requires maintenance….).

ZONE ENTRANCE AND EXIT DETECTION

The powerful NAO location engine allows ultra-accurate detection of visitor entry and exit from virtual zones .
Accurate geofencing service is deployed thanks to the NAO location engine which merely requires installation of a few NAO BlueSpot beacons in zones, enabling accurate detection of entrances and exits. This type of usage allows better management of movements and optimized traffic management. Often implemented in corporate venues to monitor room occupancy, entrance and exit detection can produce high added value.

CONNECT WITH MOBILE ENGAGEMENT PLATFORMS

Accurate geofencing is a very powerful feature to fuel mobile engagement platforms. The high accuracy of our geofencing feature, opens up new opportunities and creates new value to accurately target and re-target a visitor, whatever the place and whatever the usage.