“Wait, one infrastructure, one solution, and all these use cases?”
That was one of the most common reactions we heard during more than 20 meetings in just four days at Seatrade Cruise Global 2026. One message came through clearly: location services are no longer optional for the cruise industry — they are becoming a strategic priority.
Cruise operators are actively looking for technologies that can improve safety, operational efficiency, and passenger experience without creating additional complexity onboard. That is exactly where Pole Star Indoor Positioning delivers value.
At Seatrade Cruise Global 2026, many operators discovered that Pole Star Indoor Positioning runs entirely on the existing BLE infrastructure already deployed onboard their vessels. There is no overlay network, no extra hardware to install, no additional equipment to power, and no maintenance burden at sea.
Instead of multiplying systems, operators can rely on one infrastructure and one scalable platform to unlock multiple high-value use cases across the fleet. Built on open BLE standards, our proprietary technology provides a secure, interoperable, and future-ready solution for modern cruise operations.
Key use cases that generated strong interest during the event:
→ CO₂ mustering and emergency response tracking to improve passenger safety and crew coordination during critical situations
→ Child tracking for family cruises to enhance peace of mind for parents and onboard staff
→ Indoor wayfinding for smoother passenger journeys across complex ship layouts
→ Seamless indoor-to-outdoor transitions for private islands, destinations, and shore excursions
→ Operational visibility for staff, assets, and service workflows across the vessel
As the cruise sector continues its digital transformation, the ability to leverage existing wireless infrastructure for real-time location services is becoming a major competitive advantage.
A sincere thank you to the teams at Hewlett Packard Enterprise, and to Matt M. and Marco Bortoletto, for the excellent collaboration throughout the event. The fit between our technologies is real, and presenting the joint value proposition to operators made that clear throughout the week.
It was also a pleasure to reconnect with partners and industry leaders such as AIDA Cruises and Royal Caribbean Group.
If you are currently evaluating indoor positioning, real-time location services, cruise ship wayfinding, passenger safety technology, or BLE-based location solutions for your fleet, we would be delighted to continue the conversation.
