Geofencing sets up a virtual fence or boundary around a defined geographic zone. When a person or object enters the zone with an enabled mobile device, their presence is detected. Consequently, geofencing allows you to monitor who or what is entering, exiting or dwelling in the zone. It is often used to trigger an alert or action based on the user’s location.
Geofencing creates new opportunities to enhance the visitor experience in any indoor venue. For example when the visitor approaches a point of interest or POI such as a work of art in a museum or a favorite store, it triggers an alert and the user receives real-time location-specific, ultra-relevant messages. In other words, our solution offers countless possibilities for location based marketing, allowing you to target, re-target and engage with visitors wherever they are.
The powerful NAO location engine allows ultra-accurate detection of visitor or asset entry and exit from virtual zones or geofences. You can use it to monitor anyone or anything entering restricted or high risk areas. You can also use it to monitor when valuable equipment or data leaves a defined zone. Consequently, Geofencing and location based services are an invaluable tool to improve enterprise security.
Find out more about NAO Track our people and asset tracking solution.
Geofencing allows you to accurately monitor workplace and residential environments for connected, Smart Office and Residential Buildings and optimal use of space. You can use it in a vast range of ways in Smart Buildings to deliver targeted user/tenant assistance, improve energy efficiency, and streamline management processes.