Indoor positioning and location-based services such as wayfinding are changing how visitors experience events such as trade fairs, shows or congresses. No more getting lost or wandering round aimlessly in search of a booth or co-workers. LBS allow event organisers to treat every visitor like a VIP. Wayfinding and location sharing help visitors get to where they want to go fast and easily while connecting with co-workers or friends. Geofencing enables delivery of location-specific targeted content tailored to visitors’ specific interests for a more enriching event experience.
Pole Star offers a wide range of indoor location solutions designed to allow integrators, app developers, and end to end solution providers to improve visitor engagement. Thanks to geofencing, events organizers and exhibitors can deliver targetted messages to visitors such as personalized greetings, or information about points of interest, thereby increasing visitor loyalty (geopush actions) and satisfaction. Indoor analytics provide better understanding of visitor behavior such as analyses of visitor flow and dwell times in the different zones of any venue. This allows event organizers to optimize their space, improve security and their overall ROI.
