In partnership with Samsung Business France, Pole Star took part to the Innovation Week, dedicated to digital innovation. Organized by Samsung Business, the digital experience took place in a showroom in Paris from 13 to 17 April 2015. That event featured workshops on point-of-sales leveraging of technology thanks to innovative solutions involving screens, mobiles or tablets.
Pole Star showcased its proximity detection solution NAO Micro and NAO BlueSpot beacons on the “store mirror screen” created by Samsung.
That screen enables to posting of interactive and tailored content based on the person localized in front of the mirror. Beacons placed next to the screen send individualized promotional offer on the mobile of the user. NAO Micro solution improves user experience thanks to interactivity and customized message.
That setup enhances interaction with the customer, making stores more attractive, connected and innovative: the digital store is the future of retail.