New POLE STAR Joins the ArubaEdge certified partner network

Through this certification, Pole Star’s NAO® SDK and Pole Star’s NAO® Track becomes a part of the ArubaEdge technology partner ecosystem, to help enterprises confidently embrace digital transformation and extend the capabilities of their existing Aruba infrastructure with Pole Star’s award-winning location services platform.

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Opinion piece: How Micro-Location, Geofencing and Indoor Location Are Driving The Retail Revolution

Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message as they enter the mall or the store, helping them navigate indoors, send product information and special promotions as they get closer, and finally allow them to pay for the items right from their mobile. […]

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