Purple Partners with Pole Star to Provide Advanced Location Technology for multiple Industries.

Toulouse, Fr and Chicago IL April 14, 2023.
Pole Star (polestar.eu) has announced a partnership with Purple (purple.ai), a global player in indoor location-based service platforms. This partnership will enable more end-users to benefit from Purple’s first-class customer experience platform, now integrating Pole Star’s versatile location platform.

By integrating Pole Star’s smartphone-centric location engine and cloud-based RTLS into its solutions, Purple will gain the capability to deploy Wayfinding and Asset tracking from a unified platform. It will also enable its customers to leverage their IT investments, thanks to Pole Star’s unmatched certified WLAN networks compatibility.

Powered by NAO Track, Pole Star’s RTLS advanced solution

This collaboration will enable Purple to offer its customers a unified technological solution to address every location-related use case, aimed at reducing costs, and improving operational efficiency alongside user experience. Pole Star’s strong focus on minimizing hardware requirements while maintaining fast and accurate location performance will enable end-customers to achieve faster and greater ROIs.

« We are thrilled to partner with Pole Star, a world leader in indoor positioning technology, » said Gavin Wheeldon, CEO of Purple. « Their advanced location technology will help our customers to better manage their physical spaces by providing real time-based information to direct visitors to the right place, to know where the assets are and ultimately to learn more about the way their physical spaces are used.« 

Pole Star’s solutions are highly flexible and can be customized to meet the specific needs of customer’s facilities. It can be used for a wide range of applications, including asset tracking, wayfinding and step-by-step navigation, and staff safety.

« We are excited to work with Purple to provide our advanced Indoor location platform, the NAO® Suite, to power Purple’s Indoor Location Service Platform, » said Christian Carle, CEO of Pole Star. « Our IPS and RTLS solutions are designed to help facilities owners and managers to operate more efficiently and provide better service to the users. We are proud to work with Purple to make this a reality. »

The partnership between Purple and Pole Star is set to help facility managers digitize their physical spaces and take them to the next level.

About Pole Star:

Pole Star is a leading provider of indoor positioning technologies. Strong of its 21 years developing indoor positioning solutions comprising of advanced algorithms, Pole Star’s pioneering position has been recognized by integrators and customers around the world, in several industries including Healthcare, transportation and hospitality. Our customers achieve significant cost reductions, and go to market quicker thanks to low-touch, unmatched accuracy and responsiveness location data, harnessing the power of the BLE standard. Our portfolio comprises of software and hardware components, along with associated professional services covering everything from custom software development to field service delivery.

About Purple:

Founded in 2012, Purple provides the industry’s most comprehensive, flexible, and proven indoor location services platform.  Organizations that deploy the Purple platform build better and more productive relationships with their employees and visitors by enhancing their existing technology.

With our solutions being present in over 60k venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, retail, hospitality, attractions, and transport. We do this with the aim of enhancing the visitor experience and increasing staff efficiency while reducing costs. Providing up to a 24% increase in visitor return rate, a 97% conversion rate on customer surveys, and a reduction in late appointments of 10%, Purple helps spaces to thrive.