How Paris Charles de Gaulle Airport vastly improved the travel experience of its Smartphone-equipped 60,970,551 passengers
Paris-Charles de Gaulle Airport also known as ‘Roissy’, is one of the world’s leading international hubs with 60,970,551 passengers and 514,059 aircraft movements handled in 2011. Covering 12.50 sq miles and including three terminals and multiple levels, Paris Charles de Gaulle Airport is the world’s sixth busiest airport and Europe’s second busiest airport in terms of passengers served.
Given the large size and complexity of the airport along with increasing passenger traffic, a major priority was to help travelers find their way around the airport easily without getting lost.
In addition, to optimize its image as a world first hub and leverage its edge as the provider of excellent quality, innovative airport services and products, CDG was committed to introducing new geolocation based services to improve the overall passenger experience and in particular to satisfy the exacting needs of frequent business travelers.
CDG was looking for a cost effective, accurate, easy-to-deploy Smartphone embedded indoor positioning service to satisfy these requirements.
NAO Campus, the Pole Star indoor positioning solution, initially deployed on a test basis at Paris Charles de Gaulle Airport, now covers most terminals and a total of 6.5 million square feet on four levels. The NAO Campus powered Smartphone application, My Way Aeroports de Paris, is available at no cost to some 60,970,551 passengers.
Paris-Charles de Gaulle Airport is the first venue in the world to offer indoor location service over such a large area and in such a complex environment.
Today, thanks to deployment of the Pole Star indoor positioning service, Paris Charles de Gaulle Airport offers visitors parking lot to boarding gate, turn-by-turn guidance anywhere in the airport.
In short, the NAO Campus powered mobile application, My Way Aéroports de Paris, is making life easier for its Smartphone equipped 61 million travelers with a whole new level of service including:
The My Way Aeroports de Paris application has been designed to integrate other functions such as location-
aware, customer profile driven couponing and promotions as well as social media options.