Indoor location and the technologies that it uses offer a new consumer experience and a vast range of marketing and sales solutions and opportunities for retailers including collection of consumer data, creation of consumer engagement and brand loyalty, better understanding of consumer needs, and increased sales, to name just a few.
Pole Star works every step of the way to help attract new customers, offer new services, and increase the time customers spend in one place.
Pole Star provides NAO suite, a complete solution to strategically grow business activity: optimization of total space; streamlining the Web to Store channel, and creating communication channels to shops and services in shopping centers and department stores, all aimed at improving customer targeting.
A few examples of the application functions available with PoleStar technology:
Indoor location for people tracking services, is also an effective tool to improve the internal performances of the Company. This means improving the safety of both on-site employees and those who might be called to intervene including maintenance staff, firemen, and security guards, among others.