Shopping centers
Attracting new customers, offering new services, and increasing average time consumers spend on the premises.
UNIBAIL-RODAMCO, one of the leading owners and operators of malls in Europe, is a Pole Star customer.
Used in malls, NAO Campus® optimizes use of space and offers stores within the mall a communication media to more effectively target customers. Consequently, visitors and customers have access to more services, thereby prolonging the time spent in the mall, improving customer and visitor satisfaction and increasing the shopping center’s turnover.
Geolocation and the mobile application are the essential complement to any Web Strategy, reconciling on-line sales and the traditional bricks and mortar store.
These are a few of the application functions which can be easily implemented using NAO Campus®:
- An interactive map with a directory of different shops
- Search by name, service, location…,
- Itinerary calculation, navigation and step-by-step guidance right to the entrance of the store,
- Multimodal guidance,
- Real-time local context based information
- Accessibility for people with reduced mobility,
- Tracking children,
- Geolocated social media, finding friends and neighbors in the mall,
- Commercial services in shops and services embedded in the mall, mobile marketing, geolocalized couponing, flash sales
- …
Implementing NAO Campus® in a mall also makes it possible to use business applications to improve the security of on-site personnel (maintenance operators, firefighters, security staff…).
- Protection of people working alone,
- Maintenance optimization,
- Personnel security, evacuation,etc.
- Management of visitor flow and statistical analyses,
- …
